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What is The Relationship Between Green Mountain Coffee and Keurig

Everyone deserves a great cup of coffee and with an array of brewer models and colors to suit various need, the Keurig system makes it easy to brew your favorite Green Mountain Coffee right at home. Keurig Green Mountain is a specialty coffee and the former coffeemaker company- Green Mountain Coffee Roasters produces best Keurig coffee makers. It even sources and sells coffee, tea and other beverages under various brands in portion packs for its Keurig brewing system and sells coffee beans & ground coffee in bags and fractional packs.

Green Mountain originally invested in Keurig back when they were a start-up company in the 90’s. They began as a small specialty coffee roaster store and after regional and national expansion, Green Mountain Coffee Roasters completed its acquisition of the brewing machine manufacturer Keurig, Inc. Green Mountain’s evolution over the scale of time to Keurig is quite like the human evolution which has shaped the human history and blooming up the present.

History of Green Mountain Coffee Roasters (GMCR)

The inception of Green Mountain Coffee Roasters Company began in 1981 when Bob Stiller discovered a cup of coffee so good that he sought out the source of the coffee. He along with his partner bought a two-thirds stake in the small specialty coffee roasting company in Vermont that produced the roasted beans. The store then began selling beans, grounds and coffee to the public and few restaurants.

At times when premium, specialty coffee was still rare, the owner dedicated himself to coffee roasting, exclusively using Arabica coffee beans. The Company grew over the years and later in the year 1986 Green Mountain introduced its first organic coffee. As the coffee taste changed, the sale of Green Mountain roasted coffee beans grew. The company expanded its retail locations, food- service distribution and wholesome business.

Keurig and the launch of K-Cups with Keurig Green Mountain

  • In 1993, three entrepreneurs from a Massachusetts start-up called Keurig approached GMCR about developing a single-cup coffee brewing system.
  • In 1997, Green Mountain Coffee Roasters became the first roaster to offer coffee in a K-Cup pod for the Keurig Single-Cup Brewing System.
  • In 1998, Keurig delivered its first brewing system which was designed for office use and later to build the best Keurig coffee makers. The launch of the first K-Cups with Green Mountain Coffee helped GMCR to allow people to brew their own single servings of premium coffee. This infographic shows the evolution of coffee in this era.
  • In 2006, GMCR acquired Keurig and in March 2014, Green Mountain Coffee Roasters changed their name to Keurig Green Mountain.

Acquisition of Keurig Inc

  • The successive acquisition allowed Green Mountain to adopt a multi- brand portfolio, with numerous opportunities for its consumers to try out individual brands by the cup.
  • Green Mountain also acquired the four additional Keurig licenses – Tully’s Coffee, Timothy’s World Coffee, Diedrich Coffee and Van Houtte.
  • Later in 2014, Green Mountain Coffee Roasters shareholders voted to change its name to Keurig Green Mountain to reflect its business of selling the best Keurig coffee machines.
  • Later, it launched the K-Mug pod, a recyclable pod which brews large travel mug- sized portions.

The conjoint of these two companies along with many partnerships and licensing helped it to expand its business worldwide and also made it in the top coffee brands in US. The product K-cup pods offer more than 400 different variable brands of coffee, tea and other beverages.

The Last Words

The vision of Green Mountain Coffee is to create exceptional coffee for everyone. They source the world’s best coffee, using only the top 10% coffee beans in the world in more than 50 distinct varieties of 100% Arabica coffee.